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Survey shows how generations differ in food thoughts
The survey found that boomers are looking carefully at the health benefits of food compared to other generations. Millennials are more likely to be interested in benefits such as mental health, muscle health and immunity associated with foods.
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There’s a whole segment of people from the ages 24 to 35 who don’t even want to buy a house,” he continues. “They want to rent an apartment, and then they have more money to spend on taking trips and having experiences. They have a different lifestyle than the Boomers. We’re about setting our roots and having stuff. God knows we all collected lots of stuff.
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Friedman said the “millennials’ shopping habits are completely different from the baby boomers’ ” who traditionally shopped at a Nordstrom store. “Nordstrom is finally getting caught up in it.”
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How to engage both millennials and boomers
Millennials and baby boomers, the two largest consumer segments, represent an estimated $783 billion in restaurant sales. They share a common love of cuisine and great service. But they want different things from restaurants.
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millennial: [takes a few too many selfies for instagram]
baby boomer: [destroys the british, continental, and global economy in one day]— hermapherbic values (@JoeLovellM) June 24, 2016
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Survey: Millennials love Red Lobster, Boomers love Cheesecake Factory
If you see a young crowd at Red Lobster next time you visit, it is because the restaurant is a favorite of a youthful demographic.
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Phone-friendly movie theaters for millennials are coming
Aron believes that AMC needs “to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives.”
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The New Consumer: Are eating trends age-based or generationally influenced?
NPD detected a divergence in the way that Millennials are consuming fresh foods vs. how Baby Boomers are approaching them, and determined that these behaviors are generationally based, Tielbur said.
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How millennials should deal with baby boomers at work
Millennials may find that baby-boomer self-esteem has declined precipitously in response to rapid societal change.