How I Quit the Bottle (the Hair Dye Bottle)

There’s been a recent barrage of going gray and loving it articles. I have many thoughts on the subject. One, is that these articles often mention how much money the author saves now that they stop coloring their hair. I’ve only had my hair professionally colored i.e. bleached, twice in my entire life because I thought maybe a professional would damage is less and get better results than when I would do it myself like four times in two days and still have apricot-hued strips. My hair did not become perfect platinum in one go even when I forwent d.i.y. and paid a good deal of money. My question is do average women really spend $200+ every six weeks to get their hair colored?