millennials – Page 5 – The Middle Ages

Gen X'd Out

July 29, 2014

Sullivan Higdon & Sink

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Gen X'd Out

July 4, 2014

While the baby boomers mostly made their money, the millennial generation is more used to inheriting it

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Gen X'd Out

May 9, 2014

Millennials are much more prone to oversharing relative to their Baby Boomer parents. According to Mintel, 60% of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information.

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Gen X'd Out

May 9, 2014

The NPD Group noted a similar shift in a recent report. “The influence of boomers and older on eating patterns will fade as their households and populations shrink, and the impact of Generation Z (ages 0-23) and Millennials (ages 24-37), which made up over half of the U.S. population in 2013, will significantly increase,” the researcher reported.

Millennials are not 37 fyi.

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Gen X'd Out

April 28, 2014

Baby boomers are still the biggest spenders when it comes to wine, but millennials are the fastest-growing group of wine drinkers, and their social-savvy ways, adventurous palates and quest for fun are driving shifts in both the kinds of wine being produced and where and how companies, restaurants and retailers are marketing wine to millennials.

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Gen X'd Out

Formulating for millenials and baby boomers

April 15, 2014

In terms of influence in the market, baby boomers and millennials are running the show.

To which generation should the dairy industry cater? The best answer may be: both. Here’s why.

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Gen X'd Out

April 2, 2014

Millennials make fewer shopping trips per week than older generations but spend more per trip (an average of $54, compared with $46 for baby boomers).

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Gen X'd Out

Two Fat Pigs in a Python: Boomers and Millennials

March 20, 2014

“We call them Zoomer Boomers. Like Millennials, they follow their passions and live in the moment,” said Robin Albing, principal at the AIMsights Group, an international marketing consulting firm specializing in purchasing behaviors of Baby Boomers and Millennials.

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Gen X'd Out

Blame The Boomers? What Our Parents Didn’t Teach Us About Money And Why

February 27, 2014

Hey millennials, what didn’t your parents teach you about money that you wish they had?

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Gen X'd Out

February 27, 2014

Or at the very least acknowledge that boomers are just as resistant to longform as millennial. Bad long form, that is.

— Max Falkowitz (@maxfalkowitz) February 27, 2014

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