millennials – Page 4 – The Middle Ages

Gen X'd Out

Millennials Say Amazon.com Provides Best Customer Service, Boomers Disagree

April 8, 2015

While consumers overall recently voted L.L.Bean the best in customer service, if you ask a Millennial, he or she will likely disagree. New analysis from Prosper’s Customer Service Champions ranking reveals a vast
disparity between two of the most divergent generations, Millennials
(born 1983-1997) and Boomers (born 1946-1964), when it comes to the
retailers they elevate to customer service excellence.

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Boomers still have lots to spend, study says

March 18, 2015

Boomers between 55 and 64 outspend Millennials — by nearly $8,000 on average in 2013.

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Fresh, seasonal and less processed ingredients sought after by Millennials and baby boomers alike

March 4, 2015

The huge baby boomer cohort is being supplanted by the massive Millennial generation, and both groups are forcing a reconsideration of
issues relating to health and diet. Boomers seek to maintain
youthfulness and vigor as they age, and Millennials seek to do the
ethical thing for their bodies and the planet.

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Restaurants devise strategy to attract millennials

February 18, 2015

PizzaRev’s concept revolves around customization, which appeals to Millennials. As more members of the baby boomer generation retire, millennials will make up most of the market for dining out in the coming years, and they
increasingly are today. A 2013 study by marketing firm BBDO Atlanta
reported that 64 percent of millennials eat out at least once per week.
Nearly half of the respondents self-identified as “foodies.”

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Technology Use In Restaurants On The Rise

October 30, 2014

“While overall usage of restaurant technology options is still more common among diners in the millennial generation compared with baby boomers, the age gap generally levels out when it comes to frequent users,” says Hudson Riehle, senior vice president of research for the National Restaurant Association.

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Gen X'd Out

October 24, 2014

So, Gen X loves voicemail?

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Thinking like Millennials

October 14, 2014

The chain needs to evolve beyond its Baby Boomer base and appeal more to Millennials by losing its reputation as a place for all the bread sticks and salad you can eat and gaining a reputation as a place for fresh, healthier and more customized offerings, says Christopher Muller, hospitality professor at Boston University. “To save itself, Olive Garden needs to become young again,” he says.

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Gen X'd Out

Fast-Casual Restaurants, Don’t Neglect Gen X

September 26, 2014

As consumers, we Gen Xers get no respect. Everyone wants to know about Millennials and whether they will remain adventuresome and frequent restaurant users as they get older (yes, we think so). And many people want to know about Baby Boomers, that giant generation that won’t give up its influence or its youth. But we members of Generation X go unappreciated, sandwiched between these cohorts.

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Gen X'd Out

September 2, 2014

Millennials vs. Boomers: Paying for Things

(Source: http://live.wsj.com/)

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Gen X'd Out

August 22, 2014

General Mills, one of the country’s largest food companies, last year revamped its frozen pizza brand, Totino’s, with black packaging and spicy flavors in an effort to appeal to millennials. The new Totino’s Bold products are marketed with zombie videos on YouTube instead of the picture of the matronly chef Rose Totino clad in red-and-white checkered apron that graced newspaper ads in the 1980s, when the target consumer was baby boomer mothers.

Marketers Are Sizing Up the Millennials

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