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Restaurant operators keep hearing they should be trying to win over Millennials, but baby boomers dominate at least one style of eating: snacking. The NPD Group says boomers eat ready-to-eat snack food 20 percent more often than Millennials do.
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As Boomers shed their stuff, their offspring reject it
As Boomers shed their stuff, their offspring reject it
“As baby boomers, born between 1946 and 1964, start cleaning out attics and basements, many are discovering that millennials, born between 1980 and 2000, are not so interested in the lifestyle trappings or nostalgic memorabilia they were so lovingly raised with.“
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As a result, Via’s remained mostly off the radar, except with one group: senior citizens: 27 percent of Via riders are over 55, with 10 percent of those checking in at older than 65 (only 30 percent are between 25 and 34).
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Gen X Hates Regional Road Food Delicacies
This past spring, Roadfood.com was acquired by lifestyle media company Fexy. At the moment, the site’s community is dominated by baby boomer contributors, and Fexy wants to reach out to younger users, hoping to attract millennials for the first time.
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The Atlantic on Twitter: “Why it’s harder for millennials to stay thin than it was for boomers http://t.co/UEIqLnvZYG http://t.co/PMI694a11H”
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The baby boomers are too big to ignore. Millennials are too sexy to ignore. What about Gen X? http://t.co/4Up9n4b5Oj
— eMarketer (@eMarketer) September 15, 2015
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Why did the Hain Celestial Group recently revive its 45-year-old tea brand? As the company’s top executive explains it, ‘Millennials are big tea users, and I think they looked at Celestial (Seasonings) maybe as their father’s Oldsmobile.’
Irwin Simon, founder, president and chief executive officer of the Lake Success, N.Y.-based company, said the brand’s consumers were primarily ‘aging baby boomers.’
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And Gen X observes smugly from the sidelines.
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Millennials Say Amazon.com Provides Best Customer Service, Boomers Disagree
While consumers overall recently voted L.L.Bean the best in customer service, if you ask a Millennial, he or she will likely disagree. New analysis from Prosper’s Customer Service Champions ranking reveals a vast
disparity between two of the most divergent generations, Millennials
(born 1983-1997) and Boomers (born 1946-1964), when it comes to the
retailers they elevate to customer service excellence.
