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Are Boomers and Millennials More Alike Than We Think?
Conventional wisdom says that Millennials (18- to 32-year-olds) and Boomers (49- to 67-year-olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation gap?
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Generation X: A Forgotten Population That’s Well Worth Remembering
“Often overlooked, the demographic is still important for digital marketers.”
Ha, ha. This is from my own employer.
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Overwhelming self-confidence and joie de vivre are the kinds of things that rub older millennials the wrong way. It inspired “Millennials in the Workplace,” a corporate training video parody, viewed more than 600,000 times on YouTube, that tells baby boomer bosses how to deal with 20-something subordinates.
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Millennials want to be the boss; boomers don’t
Indeed, boomers may know something that millennials don’t. “Younger people think they know what it’s like to be the boss, so they want to do it, but more experienced workers know the reality,” says Tim Sackett, president of Human Resources Unlimited Technical Resources, an information technology and engineering staffing firm in Lansing, Mich.
Gex X was part of the survey, to be fair.
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Fast food’s oldest calling card — the boring bun — is getting turned on its head by Millennials
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Technology isn’t just for Millennials
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Baby Boomers Want to Be Just Like Us When They Grow Up
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