Gen X’d Out – Page 8 – The Middle Ages

Gen X'd Out

May 9, 2014

The NPD Group noted a similar shift in a recent report. “The influence of boomers and older on eating patterns will fade as their households and populations shrink, and the impact of Generation Z (ages 0-23) and Millennials (ages 24-37), which made up over half of the U.S. population in 2013, will significantly increase,” the researcher reported.

Millennials are not 37 fyi.

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Gen X'd Out

April 28, 2014

Baby boomers are still the biggest spenders when it comes to wine, but millennials are the fastest-growing group of wine drinkers, and their social-savvy ways, adventurous palates and quest for fun are driving shifts in both the kinds of wine being produced and where and how companies, restaurants and retailers are marketing wine to millennials.

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Gen X'd Out

Formulating for millenials and baby boomers

April 15, 2014

In terms of influence in the market, baby boomers and millennials are running the show.

To which generation should the dairy industry cater? The best answer may be: both. Here’s why.

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Gen X'd Out

April 2, 2014

Millennials make fewer shopping trips per week than older generations but spend more per trip (an average of $54, compared with $46 for baby boomers).

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Gen X'd Out

Two Fat Pigs in a Python: Boomers and Millennials

March 20, 2014

“We call them Zoomer Boomers. Like Millennials, they follow their passions and live in the moment,” said Robin Albing, principal at the AIMsights Group, an international marketing consulting firm specializing in purchasing behaviors of Baby Boomers and Millennials.

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Gen X'd Out

March 12, 2014

New York Times

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Gen X'd Out

Blame The Boomers? What Our Parents Didn’t Teach Us About Money And Why

February 27, 2014

Hey millennials, what didn’t your parents teach you about money that you wish they had?

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Gen X'd Out

February 27, 2014

Or at the very least acknowledge that boomers are just as resistant to longform as millennial. Bad long form, that is.

— Max Falkowitz (@maxfalkowitz) February 27, 2014

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Gen X'd Out

Tequila!

February 16, 2014

Ben Schott has an “Op-Art” (whatever) in the Times that lays bare the secret slang used by bar staff.

It’s not surprising to see code for communicating about hot chicks, but Employees Only breaking out hot chicks into three age levels was unexpected–and impossible to miss since the upper left hand corner is where the eye goes first in a big list.

The real question is whether añejo means 35 or 65.

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Gen X'd Out

Millennials continue to drive market

January 30, 2014

Boomers comprise the base of high-frequency wine drinkers, according to John Gillespie, president of the Wine Market Council, but Millennials (ages 20 to 37) are not to be ignored. “The youngest Millennials will be of legal drinking age in 2015,” says Gillespie, adding, “and there are 70 million of them.” Millennials make up 30 percent of drinkers, and purchase wine over $20 with frequency, though Boomers still spend more money on average for a single bottle of wine. Also, Boomers carry the domestic market but Millennials are more likely to purchase imported bottles, underscoring the generation’s exploratory spirit.

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